dmpbblog

Three’s Company – A Unique Collaboration Designed to Save You Money on Postage Costs

Aside from our specialist postal and promotional advertising services, we can now provide a complete one stop shop from data cleanse through to print services and direct mailing, helping businesses to be more efficient and save money on their direct mail campaigns.

Since we have been collaborating with marketing consultancy agency, Clive Freeman Associates, we have been able to help our clients to find the right prospects to target their direct mail campaigns at. Clive Freeman Associates offer a free data audit to determine where they are most likely to achieve returns and who they are least likely to generate interest from. Once a free data audit has been completed, they can then perform a data cleanse service, optimising a business’s client database to ensure that it is as effective as possible.

Why the Customer Is The Most Important Factor In Direct Mail Marketing

When planning a direct mail marketing campaign, it is quite easy to get carried away with the latest direct mail trends and technologies. However, what you really need to think about before anything else is what is going to make you more appealing to customers and prospective customers, and most importantly, what will make them want to pick up the phone, take a look at your website, visit your store, or even just send you an email for more information about what you have to offer. In many cases, new direct mail trends are completely unoriginal pieces of advice that simply take something old and tested and present it as something brand new and shiny.

How Direct Mail Can Help To Generate New Leads

The start of a new year can mean a lot of things in the business world; a new budget, a new direction, new ideas, new products or services, and very often, new marketing strategies. With the introduction of the New Year’s budget, it may be time to try new lead generation techniques, or maybe regenerate older, tried and tested methods. If these techniques did not work in the past, it is often the case that the simplest details and changes can help you gain the best results from any marketing strategy. This fully applies to direct mail marketing. Many businesses have tried and failed at direct mail marketing campaigns simply because they lacked basic insider knowledge, or gave up too soon.

Welcome to our new site

If you are familiar with Direct Mail Publicity you might have noticed that we have had a facelift recently.

We have had a new website designed for DMPB, a new site for the House Cleaning Supplies we offer and a blog for Direct Mail where we can keep you all updated with our latest news.

If you haven’t already had a lo0k around please do visit our sites and let us know what you think as we are always keen to get customer feedback so we can make our service even more useful to our customers.