Why the Customer Is The Most Important Factor In Direct Mail Marketing

When planning a direct mail marketing campaign, it is quite easy to get carried away with the latest direct mail trends and technologies. However, what you really need to think about before anything else is what is going to make you more appealing to customers and prospective customers, and most importantly, what will make them want to pick up the phone, take a look at your website, visit your store, or even just send you an email for more information about what you have to offer. In many cases, new direct mail trends are completely unoriginal pieces of advice that simply take something old and tested and present it as something brand new and shiny.