Aside from our specialist postal and promotional advertising services, we can now provide a complete one stop shop from data cleanse through to print services and direct mailing, helping businesses to be more efficient and save money on their direct mail campaigns.
Since we have been collaborating with marketing consultancy agency, Clive Freeman Associates, we have been able to help our clients to find the right prospects to target their direct mail campaigns at. Clive Freeman Associates offer a free data audit to determine where they are most likely to achieve returns and who they are least likely to generate interest from. Once a free data audit has been completed, they can then perform a data cleanse service, optimising a business’s client database to ensure that it is as effective as possible.
The start of a new year can mean a lot of things in the business world; a new budget, a new direction, new ideas, new products or services, and very often, new marketing strategies. With the introduction of the New Year’s budget, it may be time to try new lead generation techniques, or maybe regenerate older, tried and tested methods. If these techniques did not work in the past, it is often the case that the simplest details and changes can help you gain the best results from any marketing strategy. This fully applies to direct mail marketing. Many businesses have tried and failed at direct mail marketing campaigns simply because they lacked basic insider knowledge, or gave up too soon.