The start of a new year can mean a lot of things in the business world; a new budget, a new direction, new ideas, new products or services, and very often, new marketing strategies. With the introduction of the New Year’s budget, it may be time to try new lead generation techniques, or maybe regenerate older, tried and tested methods. If these techniques did not work in the past, it is often the case that the simplest details and changes can help you gain the best results from any marketing strategy. This fully applies to direct mail marketing. Many businesses have tried and failed at direct mail marketing campaigns simply because they lacked basic insider knowledge, or gave up too soon.